|Crossroads by CarstenTolkmit @CC|
I hopped from their excellent Design Blender newsletter to an article on the myriad benefits of featuring testimonials on your website.
When I landed at the article, a free offer popped up on the screen. The pop-up invited me to download a free ebook. I was in a hurry and started to click “no.” That's when I noticed the wording Design Blender had attached to my "yes/no" options:
___ Yes, please send me your free book on "How to Find Clients."
___ No, I already have enough clients.
I didn’t particularly want the book, but I simply could not check a box that said, “I already have enough clients.”
Call it superstition, call if fear of tempting fate, call it gut reaction. I just couldn’t do it. I gave them my email address -- which was, of course, their purpose -- and downloaded the book.
Their spine-chilling “No” option was the only reason I caved.
Magic, huh? And an awesome way for copywriters to score.
p.s. The free download is actually pretty good.
scrubbed by MarketingBrillo